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Digital Marketing

Generate organic leads with a tailored, brand-building SEO strategy

Search engine optimisation is all about increasing your search engine rankings for chosen search terms. Working closely with you, we will determine the keywords and phrases linked to the products and services essential to your business. Once these keywords and phrases have been identified, we will begin the process of assessing your website and its content to make sure we are maximising their effect.

Optimisation Effort

Our optimisation effort is holistic in its approach. In that we aim to utilise and link up all the main optimisation methods to achieve the maximum effect. During this process we will generally:

  • Install Google analysis tools
  • Make changes to the underlying code behind your website. There are certain elements and tags which search engines use to assess a page’s importance.
  • Look at your websites structure and the page URL's
  • Look at page titles Look at page content, including headings
  • Page linking Correct use of image tags

Along side this we also perform external optimisation. This refers to work that is not on your website but might still influences your search engine ranking. Much of this effort takes the form of linking with external websites and social media.

We do not use the "dark arts" when optimising a website, and are very open about how we aim to boost your ranking. Contact us to discuss how we can improve your rankings today!

Social Media

More and more businesses are taking advantage of social media to reach their customers. We can help you get up and running with Facebook, Twitter and LinkedIn or help improve your current social media setup. We help ensure you have consistent branding across your accounts and set up feeds from your website or application to post updates automatically. Your accounts can all be linked so that you do not need to update each one individually.

Online Marketing

Your website is fast becoming your main point of contact for existing and potential customers. Avialable 24/7, via a variety of devices, it makes sense to maximise its marketing potential. The use of signposts and 'call's to action' perform an essential part of a modern website, with the ability to engage and capture customer details a major part of this. These details can then be utilised in conjunction with newsletters, bulletins or emails, sent from your website. With our background in programming, we are able to automate and simplify the whole process, making connecting with your customers a painless process.

Take a look at some of our recent work

Leighton Hall
Sophisticated CMS to easily allow Leighton Hall to promote all aspects of their business. Integrated newsletter system to inform subscribers of the latest news and events at Leighton Hall.
  • Website Design
  • Content Management Systems
  • SEO, Social Media & Online Marketing
  • Project Management
Maurice Shasha
Plaza Estates
"We have been working with HCI for decades and are still astounded by the service we always receive. They are quick, helpful and fantastic problem solvers who are an ideal partner for all your IT needs."
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